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Strategic insights for digital strategists in marketing and sales.
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Technical content from Morpht suitable for developers.

Latest insights

Team image
Article

From the importance of a diverse internal group to the value of active customer feedback channels, uncover the strategies to create a harmonious and effective team. As a website manager, your leadership shapes the trajectory; dive in to learn how to maximize your impact.
people planning content strategy at table
Article

As governmental bodies adapt to the changing landscape, agility remains vital in embracing technologies. Let's explore the next wave of innovation and how agile agencies make the best choices.
Person Calculating Expenses
Article

Web teams and marketing professionals recognise open-source and proprietary content management system trade-offs. During economic downturns, the Total Cost of Ownership of Drupal offers flexibility, allowing businesses to be more agile with their web strategy.
Woman typing into a search engine
Article

Google aims to keep users in their ever-growing ecosystem. Website owners have to be clever to overcome this strategy. By embracing creativity, modern personalisation techniques, nurturing human connections, and leveraging social media, you can establish an online presence that escapes the AI matrix.
Matthew Commons
Article

We are thrilled to welcome Matthew Commons to the Morpht team as a UI/UX designer.
AI session slide
Article

Murray Woodman, our co-founder, explores the integration of AI services, such as Chat GPT and NLP Cloud, into Drupal using modules like Augmenta and ECA. He showcases the configuration and use of these modules for content augmentation, summarization, and classification while discussing AI-generated content's potential benefits and challenges.
Human like figures in a line
Article

What are the implications of a cookieless future and its impact on personalization strategies in marketing? With the shift away from third-party cookies, marketers must navigate the challenges of privacy, consent, and data collection to deliver tailored experiences while respecting user privacy and complying with regulations. AND generate more MQLs...
Redis logo
Article

Running Redis on a Drupal site usually makes sense, but edge cases may need addressing, especially when working with different tools or hosting infrastructures. Here is how we updated a customer's site to a later version of Redis and addressed a few glitches along the way.
GovCMS Session Slide
Article

Marji Cermak shares tips and tricks for working with GovCMS, the website management system built by the Australian government on Drupal and hosted on AWS.