Insights

Personalisation is a complex and evolving field that requires understanding clients' audiences and goals before implementation. We aim to deliver dynamic and tailored content without compromising user privacy. With your knowledge of your users and their needs and by designing solutions based on personas and user journeys, websites can improve user experiences.

Don't miss the 1 July deadline to upgrade from Universal Analytics to Google Analytics 4. There is a bit to learn, but GA4 brings valuable insights, improved tracking, and optimised marketing strategies.

Workplace culture plays a pivotal role in the success of an organisation. In our world, it has an important effect on everything from project success to employee retention. However, creating and maintaining a positive work environment is often easier said than done.

Strategies for successfully migrating sites with many bad links leading to an end result where the broken links are healed and content successfully migrated.

Objective feedback is hard to hear but crucial if we want to improve. This is true in our life and in our work. Websites provide an excellent conduit for support and feedback at scale, especially with the addition of modern tools such as Quickchat, an AI-powered chatbot we integrate with Drupal and Convivial, our Content Experience Platform.

DrupalSouth in Wellington had it all: Engaging sessions, friendly attendees, and all the Drupal excellence you could eat. Morpht won the inaugural DrupalSouth Splash Awards in the Non-profit category for our work with the Redfern Legal Center.

Segmentation groups customers based on interests or behaviours. Recency/Frequency/Monetary segmentation is a trusted method, grouping customers based on how recently they made a purchase, how frequently they purchased, and how much they spent. Paired with personalisation engines, websites can select content for specific customer lifecycle stages.

An AI-based political candidate whose campaign states "all decisions will be based on AI, thereby ensuring objectivity" has announced his candidacy. We discuss the implications and alternative uses for AI.

Balanced scorecards are a great way to evaluate website performance holistically. Here is a primer on their use, based on real use cases.