Insights

The latest Drupal insights and news from Morpht.

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Audience

Strategic insights for digital strategists in marketing and sales.
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Community announcements form Morpht.
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Technical content from Morpht suitable for developers.

Latest insights

GovCMS Session Slide
Article

Marji Cermak shares tips and tricks for working with GovCMS, the website management system built by the Australian government on Drupal and hosted on AWS.
AI session slide
Article

Murray Woodman, our co-founder, explores the integration of AI services, such as Chat GPT and NLP Cloud, into Drupal using modules like Augmenta and ECA. He showcases the configuration and use of these modules for content augmentation, summarization, and classification while discussing AI-generated content's potential benefits and challenges.
Human like figures in a line
Article

What are the implications of a cookieless future and its impact on personalization strategies in marketing? With the shift away from third-party cookies, marketers must navigate the challenges of privacy, consent, and data collection to deliver tailored experiences while respecting user privacy and complying with regulations. AND generate more MQLs...
Redis logo
Article

Running Redis on a Drupal site usually makes sense, but edge cases may need addressing, especially when working with different tools or hosting infrastructures. Here is how we updated a customer's site to a later version of Redis and addressed a few glitches along the way.
convivial
Article

Personalisation is a complex and evolving field that requires understanding clients' audiences and goals before implementation. We aim to deliver dynamic and tailored content without compromising user privacy. With your knowledge of your users and their needs and by designing solutions based on personas and user journeys, websites can improve user experiences.
ga4 logo
Article

Don't miss the 1 July deadline to upgrade from Universal Analytics to Google Analytics 4. There is a bit to learn, but GA4 brings valuable insights, improved tracking, and optimised marketing strategies.
The Recipe for Enduring and Meaningful Workplace Relationships
Article

Workplace culture plays a pivotal role in the success of an organisation. In our world, it has an important effect on everything from project success to employee retention. However, creating and maintaining a positive work environment is often easier said than done.
A visualisation of people creating hyperlinks
Article

Strategies for successfully migrating sites with many bad links leading to an end result where the broken links are healed and content successfully migrated.
Splash Awards
Article

DrupalSouth in Wellington had it all: Engaging sessions, friendly attendees, and all the Drupal excellence you could eat. Morpht won the inaugural DrupalSouth Splash Awards in the Non-profit category for our work with the Redfern Legal Center.