Insights

Morpht is sponsoring and running a hands-on workshop demonstrating the various AI integration tools it has developed.

Morpht is looking forward to attending and participating in the Mega Meetup. We’re excited about catching up with clients and friends and getting to talk about why we’ve all been so busy this year. So drop in and say hi!

The Drupal Marketing Committee will lead the Drupal Association's goals of harmonizing our marketing efforts into a unified, impactful strategy. Despite the challenges of tailoring messages for diverse user segments, there’s an amazing opportunity to showcase Drupal’s unique capabilities.

At Drupalcon Lille, I was on a panel that discussed the importance of marketing and innovation in the Drupal ecosystem. Innovation and a passionate Drupal community will be crucial for a game-changing approach.

By embracing omnichannel experiences, encouraging data literacy, and investing in personalisation, government web teams can provide citizens with better access to information and services.

Digital transformation initiatives typically involve developing a strategy, adopting new technologies, fostering a culture of innovation, and managing change effectively. Government organisations can avoid the common pitfalls we have seen through diligent communication and planning.

Government agencies are prioritising their websites as the model for digital transformation to improve operations and citizen experience.

Sharing our thoughts on the evolving landscape of content strategy in 2023, where quality takes precedence over quantity and personalisation becomes the key differentiator. How content is part of building a smarter website strategy.

The Google DataLayer is a data conduit connecting websites with analytics tools like Google Analytics. It enables user behaviour tracking and real-time data access for informed marketing decisions and delivering personalised content. Let's look under the hood at this tool and why marketers and website owners should know its basic features.