Content strategy

What do you want to say and how do you want to say it?

Drupal content strategy

Aim

Investigation of the content for the website, key messaging and key user interactions that you want to encourage on your Drupal website. Content strategy is the planning, development and management of content.

Approach

At Morpht you will work with our best UX experts to explore and understand your content, how best to represent it and deliver targeted outcomes for your audiences.

 

Outcome

Developing a good content strategy will deliver key goals and outcomes for your website. You can expect from following this process to understand who are the key personas you are targeting, ensure that the content you develop is meeting the needs of the user, core messaging is reflected and that a measurement of outcome is clearly defined.

Content strategy explained

Content strategy focuses on the planning, creation, publishing and management of content.

The goal is to produce meaningful & engaging content. When working with Morpht we will guide you through a process of auditing what already exists and assessing how that meets user needs and plan for what needs to be produced.

We assist you in developing meaningful content by identifying your key personas via a human-centred approach as part of your User Experience Design service. This may include working with key stakeholders within your organisation and identified external user groups.

We also work with your internal web management team to ensure that the content that is developed for the website is manageable. We explore enriching this content with audio-visual information and features such as data feeds, automation and integrations to ensure website management is as hassle free as possible.

Insights

are you talking to me
Article

Are you talking to me?

Your questions answered from the 'Are you talking to me? Personalisation on the TGA website' presented at GovCMS Mega Meetup 2023.
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Therapeutic Goods Administration

The TGA are now celebrating a brand new site on GovCMS. With a contemporary look and feel underpinned by consistent structures and familiar patterns, this site is now the foundation for the next stage of the digital transformation the TGA is undergoing.
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Article

A personalisation UX playbook

A UX playbook for how to implement personalisation into a Drupal considering user research, discovery of user goals and the definition of user pathways and journeys through the site.

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