Murray Woodman, our co-founder, explores the integration of AI services, such as Chat GPT and NLP Cloud, into Drupal using modules like Augmenta and ECA. He showcases the configuration and use of these modules for content augmentation, summarization, and classification while discussing AI-generated content's potential benefits and challenges.
Insights
Article
Segmentation groups customers based on interests or behaviours. Recency/Frequency/Monetary segmentation is a trusted method, grouping customers based on how recently they made a purchase, how frequently they purchased, and how much they spent. Paired with personalisation engines, websites can select content for specific customer lifecycle stages.
Article
A privacy-friendly, open-source approach to personalisation is available with our Drupal-based technology. You can be creative, while taking advantage of modern technology without the risk of breaking data privacy laws.
Case study
The TGA are now celebrating a brand new site on GovCMS. With a contemporary look and feel underpinned by consistent structures and familiar patterns, this site is now the foundation for the next stage of the digital transformation the TGA is undergoing.
Article
A review of the recent myGov audit and how the approach to personalisation may be expanded to work across government websites and services to better serve Australian citizens.
Article
Drupal launched the latest version Drupal 10 on 15th December 2022. Upgrading to Drupal 10 will bring new features, better security, and performance boost to the project.
Article
A UX playbook for how to implement personalisation into a Drupal considering user research, discovery of user goals and the definition of user pathways and journeys through the site.
Article
IPEA is a government authority tasked with the management and reporting of parliamentarian expenditure. In this case study we will show how the Migrate and Solr modules were used to solve scalability and performance challenges by providing a user and editor friendly solution.
Case study
The CGC website is based on Convivial for GovCMS and includes document containers and file collections; as well as an interactive map of Australia.
Article
Guide your users through an interactive journey of questions and answers. Now part of Convivial for GovCMS.
Article
Convivial for GovCMS, the advanced starter site for GovCMS now supports content personalisation.
Article
Morpht is proud to announce a new release of Convivial for GovCMS which includes personalisation and improved content types, architecture and components.
Article
Morpht developed an integration between Drupal, a CRM and the NSW Customer Payment Platform (CPP) for a NSW government agency.
Article
Morpht has recently been appointed as a supplier on the newly established whole of government Drupal Services Panel.
Article
A roundup of what has happened in Drupal DXP for 2020 to 2021. Includes trends, analysis and presentations.
Article
A roundup of what has happened in Drupal personalisation from 2014 to 2021 covering presentations, module releases and trends.
Case study
Morpht, in conjunction with Folk, has delivered the Australian Immunisation Handbook for the Department of Health, improving information access for health professionals across Australia.
Case study
We migrated more than 400 green energy providers to create a ‘locate a generator near you’ map, a highly responsive calculator that delivers immediate responses as you enter data and a super-charged business directory search showcasing businesses and highlighting their products.
Case study
The NSW Food Authority engaged Morpht to redevelop and refresh the design of its website and migrate the content from TRIM WCMS to GovCMS.
Case study
A Drupal 8 build involving migration of content from a legacy CMS system and developing a technically challenging fail-safe data update functionality from a third party SOAP data feed.
Case study
Morpht redesigned and uplifted The Australian Air Force Cadets website (GovCMS SaaS) with a new look and functionality.
Case study
The AOFM website is based on Convivial for GovCMS and includes an automated scheduler, and advanced integration with the Mailchimp marketing platform.
Case study
Morpht re-architected 1,200 pages and more than 6,000 publications, factsheet and forms into 9 site sections and improved their discoverability with faceted searches.
Case study
In this case study, find out how Morpht integrated CRM, Google Maps, Customer Portal and Drupal to deliver a seamless user experience for the customer and editor alike.