Sharing our thoughts on the evolving landscape of content strategy in 2023, where quality takes precedence over quantity and personalisation becomes the key differentiator. How content is part of building a smarter website strategy.
Insights
Article
As governmental bodies adapt to the changing landscape, agility remains vital in embracing technologies. Let's explore the next wave of innovation and how agile agencies make the best choices.
Article
Murray Woodman, our co-founder, explores the integration of AI services, such as Chat GPT and NLP Cloud, into Drupal using modules like Augmenta and ECA. He showcases the configuration and use of these modules for content augmentation, summarization, and classification while discussing AI-generated content's potential benefits and challenges.
Article
Marji Cermak shares tips and tricks for working with GovCMS, the website management system built by the Australian government on Drupal and hosted on AWS.
Article
Segmentation groups customers based on interests or behaviours. Recency/Frequency/Monetary segmentation is a trusted method, grouping customers based on how recently they made a purchase, how frequently they purchased, and how much they spent. Paired with personalisation engines, websites can select content for specific customer lifecycle stages.
Article
A privacy-friendly, open-source approach to personalisation is available with our Drupal-based technology. You can be creative, while taking advantage of modern technology without the risk of breaking data privacy laws.
Case study
The TGA are now celebrating a brand new site on GovCMS. With a contemporary look and feel underpinned by consistent structures and familiar patterns, this site is now the foundation for the next stage of the digital transformation the TGA is undergoing.
Article
A review of the recent myGov audit and how the approach to personalisation may be expanded to work across government websites and services to better serve Australian citizens.