We are thrilled to welcome Matthew Commons to the Morpht team as a UI/UX designer.
Design FAQs
User experience (UX) refers to any interaction you (the user) have with a product or service. UX design considers every element that shapes this interaction, how it makes you feel, and how easy it is for you to accomplish your desired tasks. The goal of UX design is to create not only highly usable interactions with a brand but also relevant, useful and pleasant experiences all round.
That’s a loaded question. To point to good examples of a finished product is to make a value judgement based on visual design. When briefing UX designers, business owners often point to famous brands and ask to emulate their designs. These other brands don’t necessarily share the same target market or user base. So how can they be sure that strategy would work for their business?
At Morpht, we follow a human-centred design approach that also takes into account business vision and priorities to find that middle ground between what the user wants and what the business needs to succeed.
UX (user experience) and UI (user interface) are two interdependent terms. UI generally deals with using commonly recognised patterns to support the interaction between users and computer systems, software and applications. It’s the navigation on a site, the submit button on a form. It’s the refresh button to reload your browser, etc. UX deals generally with a user's overall experience with a brand, product or service by working out a user's primary tasks and prioritising those above all else. It’s about simplifying the interaction, helping users through a journey and getting them to a desired destination.
While some think that UX design is a dying profession, there’s only evidence in the job market pointing in the opposite direction with record job listings. If UX design is dying, what’s it being replaced by? A UX Design role bridges and connects various functions in an organisation. A UX designer, unpacks business strategy, dives into user data, understands user needs and motivations, facilitates the ideation of solutions and then maps out the most efficient, engaging and useful experience for a user. They’re the glue and the compass for a multi-functional team.
Insights
Case study
An optimized information architecture, a refreshed contemporary design, and improved resource management were all delivered in record time to prepare the site for a national awareness raising and behavioural campaign, and to support the wider work of the National Office for Child Safety (NOCS).
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An examination of the humble "list" and how content can be modelled in Drupal to be flexible, simple and editor friendly.
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Morpht is proud to announce a new release of Convivial for GovCMS which includes personalisation and improved content types, architecture and components.
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Morpht has released a new version of Convivial for NSW, a Drupal 9 starter site suitable for agencies wishing to use the latest version of the NSW DDS.
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A review of the fundamentals of designs systems and how they combine with style guides to produce a structure and design for a website.
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The AuDS was recently discontinued in September 2021. This article looks at the options available to government agencies looking to commence a new web project.
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VantaJS is a sweet little Javascript library which displays dynamic, interactive animated backgrounds. It is a natural fit for an implementation as a Modifier in Drupal.
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