The Drupal Marketing Committee will lead the Drupal Association's goals of harmonizing our marketing efforts into a unified, impactful strategy. Despite the challenges of tailoring messages for diverse user segments, there’s an amazing opportunity to showcase Drupal’s unique capabilities.
Supported modules
Morpht contributed open source code to the Drupal community, enriching the ecosystem. We take pride in being “makers” of Drupal and other projects. Here are some of the projects we have released to the public.
An innovative module which allows various presentational modifications to be applied to content. Common modifications include the addition of background images and video, as well as the selective application of libraries to enhance the way content works.
Personified brings personalized content from the backend to the frontend based on derived user preferences. Personified works out what needs to be displayed, fetches it, transforms it to HTML and displays it to the user. You have seen Personified at work on the homepage of this site. It is a powerful module which works nicely with JSON Template.
Sajari is an AI powered search engine. Morpht works closely with Sajari to bring to you modules which allows for the indexing and retrieval of content in the Sajari backend. Sajari forms part of our personalization suite of modules.
Recombee is a recommendation service which is able to provide user based recommendations based on the past behaviour of the user in combination with the wisdom of the crowd. Recombee combines a number of strategies to serve content which is best suited for the current user content.
A utility module which makes it easy to assign a display mode to a list of content items. This module is really helpful for building out cards and teaser lists such as those you see on this page.
A utility module which gives editors the ability to select styling options which can be applied to components. This is handy for applying different colour palettes in a design system or customising the look for a component.
A utility module which provides flexibility in how we render results which come back from external services. This module gives the editor the ability to select how data will be transformed and displayed. It is used with Sajari and Recombee modules, for example.
Insights
Article
From the importance of a diverse internal group to the value of active customer feedback channels, uncover the strategies to create a harmonious and effective team. As a website manager, your leadership shapes the trajectory; dive in to learn how to maximize your impact.
Article
Web teams and marketing professionals recognise open-source and proprietary content management system trade-offs. During economic downturns, the Total Cost of Ownership of Drupal offers flexibility, allowing businesses to be more agile with their web strategy.
Article
Running Redis on a Drupal site usually makes sense, but edge cases may need addressing, especially when working with different tools or hosting infrastructures. Here is how we updated a customer's site to a later version of Redis and addressed a few glitches along the way.
Article
Murray Woodman, our co-founder, explores the integration of AI services, such as Chat GPT and NLP Cloud, into Drupal using modules like Augmenta and ECA. He showcases the configuration and use of these modules for content augmentation, summarization, and classification while discussing AI-generated content's potential benefits and challenges.
Article
Don't miss the 1 July deadline to upgrade from Universal Analytics to Google Analytics 4. There is a bit to learn, but GA4 brings valuable insights, improved tracking, and optimised marketing strategies.
Case study
Morpht improved the user experience for the Australian Human Rights Commission's site through interest and behaviour-driven personalisation.
Article
DrupalSouth in Wellington had it all: Engaging sessions, friendly attendees, and all the Drupal excellence you could eat. Morpht won the inaugural DrupalSouth Splash Awards in the Non-profit category for our work with the Redfern Legal Center.
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Drupal is a leading open source CMS. Morpht specializes in Drupal sitebuilding, development, theming and integration and has delivered many transformation projects for government and enterprise clients.