Your internal team - the inner ring in your circle of trust
The best teams are diverse, bringing in a range of viewpoints. Encourage open discussions where everyone feels comfortable sharing their ideas. Seek out team members who are curious and eager to make a tangible impact. Team them up with focused team members who are focused executors.
While diverse viewpoints are essential, a successful team collaborates towards a shared vision after thorough brainstorming.
Your web agency - your trusted advisors and builders
Your web agency should be more than just a vendor; they should be partners guiding you with technical insights and innovative strategies. Choose an agency with a proven track record in your industry. Their experience will lead to actionable insights tailored to your business.
It’s not just about fixing problems. Regularly meet with your agency to discuss overarching strategies, ensuring you stay ahead of the curve.
Your customers - the people whose pain you are addressing
Always keep a direct line open for customers to share feedback. Surveys are easy to set up but often burdensome for customers. Instead, establish advisory boards or steering committees to foster a two-way communication channel. Such committees provide direct feedback, helping in continuous website improvement.
When meeting with customers, actively seek to validate your messaging and segmentation strategies to ensure your campaigns resonate.
As a website manager, team leadership is your responsibility. Define a clear vision and ensure it's communicated across the board. Every member of your web team should know the website's objectives and the metrics it's benchmarked against. Their tasks should always tie back to these metrics, serving as tangible indicators of overarching business goals.
Want more ideas? Download our ebook, Building a smarter website strategy, here.
