Your questions answered from the 'Are you talking to me? Personalisation on the TGA website' presented at GovCMS Mega Meetup 2023.
Stay for the community
There is a saying in Drupal circles… “Come for the code, stay for the community.” That sentiment is very much true for the Morpht team with many of us fostering a healthy community in our spare time as well as office hours.
Morpht has helped run and host the Sydney Drupal meetup since 2014. In that time we have arranged around 10 meetups a year and fed and watered hundreds of Drupal enthusiasts.
Morpht is based in Australia bu does have a strong connection with the Czech Republic, where members of our team work on the Czech Drupal Association to organise conferences and meetups in the Czech Republic.
As an organisation, we are a supporting partner of the Drupal Association, as are most of our developers. This support helps in a small way to keep the light on for Drupal infrastructure and to promote the use of Drupal across the web.
Insights
Case study
An optimized information architecture, a refreshed contemporary design, and improved resource management were all delivered in record time to prepare the site for a national awareness raising and behavioural campaign, and to support the wider work of the National Office for Child Safety (NOCS).
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Morpht is sponsoring and running a hands-on workshop demonstrating the various AI integration tools it has developed.
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Morpht is looking forward to attending and participating in the Mega Meetup. We’re excited about catching up with clients and friends and getting to talk about why we’ve all been so busy this year. So drop in and say hi!
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At Drupalcon Lille, I was on a panel that discussed the importance of marketing and innovation in the Drupal ecosystem. Innovation and a passionate Drupal community will be crucial for a game-changing approach.
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Don't miss the 1 July deadline to upgrade from Universal Analytics to Google Analytics 4. There is a bit to learn, but GA4 brings valuable insights, improved tracking, and optimised marketing strategies.
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Workplace culture plays a pivotal role in the success of an organisation. In our world, it has an important effect on everything from project success to employee retention. However, creating and maintaining a positive work environment is often easier said than done.
Case study
Morpht improved the user experience for the Australian Human Rights Commission's site through interest and behaviour-driven personalisation.