Segmentation groups customers based on interests or behaviours. Recency/Frequency/Monetary segmentation is a trusted method, grouping customers based on how recently they made a purchase, how frequently they purchased, and how much they spent. Paired with personalisation engines, websites can select content for specific customer lifecycle stages.
Speak to an expert
We would love to hear about your project and what you have in mind.
Book an appointment with a Drupal expert to see how Morpht can help.