Our approach at Morpht is to work on best practice client solutions, and concurrently perform constant research & development.
We allocate between 20% and 40% of our time to developing our projects. Some improve productivity and help foster the Drupal community. Others are start up projects with business models. We believe that this approach to work is healthy and productive. We keep things fresh by researching new techniques. Often we have already researched an area and are able to feed the knowhow back to our clients.