Corporate websites have many goals to satisfy before they can be said to cater for all stakeholders. Over time several best practice approaches have emerged to act as guidance for those planning to implement the best possible site for their users.
Tell the story
What makes your company different? Why does it succeed where others haven't? What is the leadership vision for the future? It is important to answer these questions to give visitors to your site a clear understanding on what the company is all about. A site needs to convey this message in an attractive and compelling way.
Investors need to be aware of information released to the market. At a simple level this can mean publishing the current share price, price history chart and announcements made to regulatory bodies. Companies may also consider publishing annual reports in a web accessible manner. Investors also may want to keep up to date through email alerts or download financial data. Investor relations professionals need a set of tools allowing them to communicate effectively with (potential) investors.
Companies need to attract the best people and the website is the best tool for convincing potential candidates that the company is right for them. Vacant positions need to be advertised and applicants need to be able to upload CVs.
Corporate websites are subject to regulatory requirements for corporate governance and investor relations.
Fresh content is rated highly by users and search engines alike. Google ranks frequently updated sites more highly than static ones. A content management system allows you to maintain content yourself, making it easy to add new articles and content when required.
It is solid practice to ensure that your site is accessible to the widest range of users, including those who are visually and hearing impaired. It is also a legal requirement in many jurisdictions. In Australia, HEROC has advised that all websites should adhere to WCAG 2.0 standards so as not to unlawfully discriminate against users.
Smart phone usage is growing rapidly, as is the number of pages being served to mobile browsers. It is absolutely vital that this group of users enjoy a smooth and optimised mobile experience. Sadly, only a very small percentage of corporate websites support "responsive" designs which are capable of being viewed differently according to the device. Don't let your website fall into this trap.
It can be difficult to find a web development firm capable of understanding and delivering on all of these corporate website requirements. In many cases features which should be standard such as being mobile ready are costly add ons or can't be included at all.
Morpht is a web development company which has built a best of breed platform capable of handling all of these requirements out of the box. We have surveyed the market for accepted best practices and have included them in our platform. The following features come as standard on our platform:
- Wide variety of content types including pages, blogs, articles, slideshows, profiles, projects and jobs.
- Powerful faceted search.
- Mobile and tablet ready.
- Clean, modern design.
- Consistent site structure and clear navigation.
- Web standards for accessibility.
- Good SEO and metadata.
- Social integration with Facebook, Twitter and Google.
- A variety of layouts and themes.
We have developed a platform where much of the hard work has been done up front, allowing you to concentrate on things important to you: your message and content.
It is easy to get up and running
We have a basic "kick starter" package which will get you a basic site for $5,000 (inc. GST). This is a great way to get started. The next step up from that is our "custom" package for $10,000 (inc. GST) which includes extra planning, design and building components.
If you like what you see, or just want to find out a bit more, then please get in contact with us.